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Valley Cooperative Association (VCA), based in Greenville, Wis., serves retail and wholesale bakers in the Western Great Lakes. Our members and customers come from a broad range of bakery and foodservice companies.

We offer a complete list of the finest ingredients and baking supplies through an extensive purchasing system, climate-controlled warehousing, and a responsive distribution network. We serve a growing community of large and small customers in bakery and foodservice.

Valley Cooperative Association’s primary focus is to maximize members’ success with its exclusive business resources, superior product & service offerings, and unmatched cooperative ownership opportunities. Formed in 1949 by a group of retail bakers who wanted a more efficient way to purchase ingredients and supplies during difficult economic times.

From the beginning we've wanted Valley Cooperative Association to be different from other companies. Different in how we treat our customers, different in how we work with each other, and different in the results we achieve. These differences are best captured in the 26 Fundamentals that are the foundation for our unique culture. We call it The Valley Way.